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Discovery Session

30 minutes · Free · Online

Strategy isn't the problem.Execution is.

Change Management Consulting

Not another report. Real change

We work with leaders and teams in Sweden to turn stuck plans into real change.

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  • Skåne, Sweden
  • Stockholm
  • Online
  • 10+ yearsIn organisational change and innovation
  • Innovation SkåneFormer lead on EU-funded innovation projects
  • The STAM ModelAuthor of the model and the 360 Framework
  • CertifiedTransformational coaching and key behavioural assessment

Who We Work With

This is when leaders call us

  • You're new in the role.

    The strategy was set before you arrived. The team is stuck.

  • There's a report nobody is using.

    The plan sits on the shared drive. Nothing moves.

  • The change was announced. Then nothing.

    The organisation kept moving in the old direction.

  • Your situation is its own thing.

    Tell us. We'll be honest about whether we can help.

Portrait of Awa Karlsson

“It's not a lack of competence. It's a lack of understanding how to do things. Not what to do. How to do it.”

Awa KarlssonFounder, STAM Development · Former lead at Innovation Skåne

Partners

Organisations we have worked with

Our Method

A building in Malmö seen through a concrete sculpture

The STAM Model

Four pillars every organisation needs. We build them with you.

Self-Organisation & Co-Creation

What people build, they keep.

Transparency

The precondition for everything else.

Accountability

Everyone is accountable, including leadership.

Method, With the Courage to Use It

Change requires structure. It also requires courage.

Built-in follow-ups at 1, 3, and 6 months.

The work is done when the change is still alive six months later.

Read more about the STAM Model

Change Management Services

Three ways to start

30 minutes

Free · Online

Discovery Session

A first conversation about what's stuck, what you've tried, and whether we're the right fit.

Book a session

3 or 6 months

Online + In person

Strategic Implementation

We work with your leadership and teams to make change happen, using the STAM Model.

Discuss your project

12 months

One client per year

Annual Partnership

A full-year partnership across every layer of the organisation. By application only.

Apply for the partnership

Results

What clients say

  • I worked with Awa when I was working as Innovation Lead for the Department of Social Care and Nursing; together we organized a design thinking innovation workshop, and she was a driving and inspiring force behind a very successful event. Her combination of structure, creativity, and generosity made collaboration effortless and ensured participants felt both supported and challenged throughout the process. Awa brings deep knowledge, positive energy, and an ability to bring people together around shared goals. I would gladly work with her again and warmly recommend her to anyone looking to drive meaningful innovation work.

    I worked with Awa when I was working as Innovation Lead for the Department of Social Care and Nursing; together we organized a design thinking innovation workshop, and she was a driving and inspiring force behind a very successful event. Her combination of structure, creativity, and generosity made collaboration effortless and ensured participants felt both supported and challenged throughout the process. Awa brings deep knowledge, positive energy, and an ability to bring people together around shared goals. I would gladly work with her again and warmly recommend her to anyone looking to drive meaningful innovation work.

    Johan Müllern-AspegrenEmerging Tech Lead, Enterprise Architect, Capgemini

    Johan Müllern-AspegrenEmerging Tech Lead, Enterprise Architect, Capgemini
  • I can really recommend Awa for positions within disruptive, innovative and forward thinking organisations and businesses. She has a great mind and innovative thoughts on how to approach and solve challenges, both local and global ones, on both a strategic level as well as on design for events and meetings that can lead to solutions. She is fun to be around and brings a lot of positive energy wherever she is.

    I can really recommend Awa for positions within disruptive, innovative and forward thinking organisations and businesses. She has a great mind and innovative thoughts on how to approach and solve challenges, both local and global ones, on both a strategic level as well as on design for events and meetings that can lead to solutions. She is fun to be around and brings a lot of positive energy wherever she is.

    Yasemin Arhan ModéerCEO and Founder, Altitude Meetings

    Yasemin Arhan ModéerCEO and Founder, Altitude Meetings
  • I had the pleasure of working with Awa Year 1 & 2 of Afrikan Fusion Fest through the Business Roundtable initiatives and our International Women's Day event and it has been an incredible experience. Awa brought professionalism, warmth, strong coordination skills, and an amazing ability to connect with people from different backgrounds. As a host, she created an engaging and welcoming atmosphere that made both speakers and attendees feel valued and inspired. Beyond hosting, Awa's contribution to the business roundtable discussions showed great leadership, insight, and commitment to building meaningful conversations around entrepreneurship, collaboration, and community impact. Her ability to manage conversations, keep audiences engaged, and represent the vision of Afrikan Fusion with excellence truly stood out. I would highly recommend Awa to any organisation or team looking for someone who is professional, dependable, people-oriented, and passionate about creating impactful experiences. She is a great asset to any project she is part of.

    I had the pleasure of working with Awa Year 1 & 2 of Afrikan Fusion Fest through the Business Roundtable initiatives and our International Women's Day event and it has been an incredible experience. Awa brought professionalism, warmth, strong coordination skills, and an amazing ability to connect with people from different backgrounds. As a host, she created an engaging and welcoming atmosphere that made both speakers and attendees feel valued and inspired. Beyond hosting, Awa's contribution to the business roundtable discussions showed great leadership, insight, and commitment to building meaningful conversations around entrepreneurship, collaboration, and community impact. Her ability to manage conversations, keep audiences engaged, and represent the vision of Afrikan Fusion with excellence truly stood out. I would highly recommend Awa to any organisation or team looking for someone who is professional, dependable, people-oriented, and passionate about creating impactful experiences. She is a great asset to any project she is part of.

    Adeife FadahunsiProject Manager, Event & Partnership Lead, Afrikan Fusion Fest

    Adeife FadahunsiProject Manager, Event & Partnership Lead, Afrikan Fusion Fest
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About

Two people working through documents at a table

Awa Karlsson, Founder of STAM Development

STAM Development is a change management consultancy based in Skåne, Sweden. Founded by Awa Karlsson, built around a hard-earned belief: real change only happens when people own it.

More about Awa

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30 minutes. Free. Online. You'll leave with a sharper read on the problem, even if we don't work together.

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